Piu Verde
Menu, placemat and print touchpoint system for an all-day restaurant located inside an urban grove.
Overview
Piu Verde is shaped around the quiet presence of its setting: an all-day restaurant placed inside an urban grove, where greenery becomes part of the dining experience. The menu and placemat system translates that botanical context into a calm, cohesive print application through restrained typography, selected botanical imagery and a natural visual rhythm.
The design keeps the table setting functional and atmospheric at the same time. Menu information remains clear and easy to navigate, while the visual direction adds a sense of place without becoming decorative noise. The system expands across menus, placemats, glassware applications, garden plant labels and small printed details, creating a coherent set of hospitality touchpoints with a recognizable, considered character.
As a brand application, the system reinforces positioning at the moment where guests physically interact with the restaurant: reading, ordering, waiting and sharing the table. It connects the all-day hospitality experience to its surrounding greenery and turns everyday print material into a subtle extension of the venue's atmosphere.
Skills: Menu Design · Print Design · Typography · Brand Application Design · Garden Label Design · Hospitality Touchpoint System · Nature-led Visual Direction