Macelleria
Logotype design for a contemporary steak house brand, balancing a stylised bull symbol with a clean, confident wordmark.
Overview
Macelleria Steak House is a contemporary hospitality brand built around strength, craft and restraint. The logotype combines a stylised bull symbol with a clean, confident wordmark, balancing appetite, precision and refinement.
The graphic language was designed to convey quality without becoming decorative. Controlled forms, measured contrast and a restrained palette give the identity enough presence for a steak house environment while keeping the overall expression polished and contemporary.
The result is a compact visual signature that can work across menus, signage, textile applications and digital communication, carrying the brand's character through practical hospitality touchpoints with clarity and consistency.
Skills: Logotype Design · Brand Mark Design · Wordmark Design · Hospitality Identity · Visual Restraint · Typography · Brand Application · Food & Beverage Communication